Moroccan tourism startups connect heritage with digital experiences

A tourism innovation gathering in Marrakech has highlighted Moroccan startups using technology to create new cultural and visitor experiences.

Beyond the Map won the national competition with an approach combining augmented reality, AI agents and text-to-speech for exploring landmarks and heritage. Other recognized ventures included music education platform Mossika and immersive dining concept Medina Mirage.

UN Tourism also introduced a challenge focused on rural and community tourism. Finalists will receive mentoring and access to an international innovation network. The programme links technological experimentation with local culture, while offering young businesses support as they develop their ideas into visitor services.