A video capturing a hot air balloon landing that "doesn't go quite as planned" in Laos has taken the internet by storm.
The video was posted by @caitlinaranha and has garnered 3.1 million views since it was posted on February 28. The footage was captured in Vang Vieng, a town in the northwest region of Laos.
Text overlaid on the video sets the tone, saying: "When your hot air balloon landing doesn't go quite as planned."
The clip opens with workers sprinting across an open field, attempting to secure the balloon's ropes as it descends. A view from onboard the balloon shows passengers crouching behind the basket as it collides with a tree branch. The clip ends with a shot of a couple on the ride appearing stunned by the experience.
Despite the chaotic moment, the caption accompanying the post reads: "That was an experience! But I'd dooo it agaiiiinnnnnn."
The global hot air balloon market was valued to be at $412.6 million in 2023, with projections estimating it will be worth approximately $685 million by 2033, growing at a rate of 5.2 percent annually, according to a report by Market.us.
According to the report, the primary demographic for hot air balloon experiences consists of adventure seekers and travelers looking for unique experiences. Millennials and Gen Z, known for prioritizing experiential travel, make up a growing segment of the market, while demand from older generations helps sustain steady growth.
'Panicking'
TikTok users were struck by the juxtaposition of the frantic scene on the ground and the relative calmness captured in the video's composition.
"The way they're panicking. I'd be cryinggggg," commented user chelseafleming142, while lucci added "They were stressing. I can't."
Some viewers noted how the video's audio track softened the intensity of the landing. Julia | No Bad Days Skincare remarked "Terrifying but that music made it feel ok," and Fiona Benson said the video was "Giving hectic and peaceful" vibes.
User @wowsocool echoed that sentiment: "This is amazing. The absolute calmness of the camerawork and song mixed with the complete and utter panic of the tiny ppl far away while slowly crashing into a tree."
Summing up the contrast between those on the ground and those in the air, @sprocket.xo observed "Everyone panicking on the ground while everyone has accepted fate in the air."
Newsweek has contacted the original poster for comment via TikTok. This video has not been independently verified.
A stock image of a hot-air balloon in Vang Vieng at sunset.A stock image of a hot-air balloon in Vang Vieng at sunset.iStock / Getty Images PlusDo you have a travel-related video or story to share? Let us know via life@newsweek.com and your story could be featured on Newsweek.